SOCIAL MEDIA / CONTENT OPERATIONS

A steady voice for your practice.

Patient education planned, reviewed, published, and answered—without adding another job to your clinical team.

Plan Content

US PRACTICES ONLY · CLIENT APPROVAL BUILT IN · NO LONG-TERM CONTRACT

VA NETWORK / CONTENT DESK● WEEK SCHEDULED

WEEKLY PUBLISHING FLOW

MON
Plan

TUE
Create

WED
Review

THU
Approve

FRI
Publish

Thursday’s insurance carousel is ready.AWAITING APPROVAL

Content moves through a system—not a scramble.

You approve the voice. We own the calendar, production, publishing, and response loop.

01 / PLAN

Start with what patients actually ask.

Monthly themes, payer questions, seasonal care, and practice priorities.

02 / CREATE

Turn expertise into clear patient content.

Educational posts, video scripts, carousels, captions, and stories.

03 / APPROVE

Nothing publishes without your sign-off.

A clean review queue keeps accuracy, tone, and timing visible.

04 / RESPOND

Keep patient questions from going cold.

Comments and messages are monitored, routed, and answered.

CLIENT REVIEW / THURSDAY

Approve the week in one clear view.

Aetna FAQ carousel

Clinical language checked

READY

First-visit guide

Waiting on lobby photo

NEEDS ASSET

Meet Dr. Chen reel

Caption + subtitles attached

APPROVED

Coping tools story

Scheduled for Wednesday

SCHEDULED

oakwoodbehavioral · Austin, Texas

BEFORE YOUR FIRST VISIT

3 questions to ask your psychiatrist before you leave.

Save these questions for your next appointment. Your care should feel clear.

SOCIAL PROOF / ACTUAL CONTENT + SAFE REVIEW

Show the work before asking for the retainer.

Practitioners need to see the content quality, approval path, publishing rhythm, and how patient information is protected.

oakwoodbehavioral
Austin, Texas

3 questions to ask your psychiatrist.

Patient education, written clearly and reviewed before publishing.

CONTENT SAMPLE SET / REPLACE ASSETS

INSURANCE FAQ Does your plan require a referral?

CLINICIAN REEL What to expect at your first visit.

PATIENT GUIDE Three ways to prepare for telehealth.

PRACTICE UPDATE Now accepting Aetna for psychiatry.

APPROVAL + SAFEGUARDS

Your voice stays yours.

✓ Client approves before publishing
✓ Clinical claims follow agreed sources
✓ Patient questions route privately
✓ No PHI discussed in public replies
✓ Escalation path for sensitive messages

PLATFORMS + FREQUENCY Select channels and posting rhythm during scope.

WHO REVIEWS Named content owner + client approval before publishing.

PRICING Monthly retainer based on channels and content volume.

CONTENT ASSETS, PLATFORM MIX, FREQUENCY, AND PRICING ARE EDITABLE PLACEHOLDERS.

Choose the support your content needs.

Start with planning and publishing, then add community care and reporting as the practice grows.

CONTENT STRATEGY

Themes Campaign planning Voice + message

PATIENT EDUCATION

Carousels Short-form scripts Captions

PUBLISHING

Scheduling Formatting Asset coordination

COMMUNITY CARE

Comment monitoring Message routing Response support

REPORTING

Monthly review Content signals Next actions

Your voice stays yours. The operating work becomes ours.

The first month establishes clinical boundaries, brand voice, review rules, content priorities, and a publishing rhythm your practice can sustain.

WEEK 1

LISTEN + MAP

Services, specialties, patient questions, voice, platforms, and approval boundaries.

Content brief →

WEEK 2

BUILD THE SYSTEM

Monthly themes, calendar, templates, source materials, and review workflow.

30-day calendar →

WEEK 3

CREATE + APPROVE

The first batch is written, designed, checked, and routed for sign-off.

Approval queue →

WEEK 4

PUBLISH + LEARN

Posts go live, patient responses are routed, and early signals shape the next cycle.

Monthly review →

Measured without turning healthcare into engagement bait.

Reporting focuses on useful signals: whether patients found the right information, asked better questions, reached the practice, and engaged with educational content.

CLIENT APPROVAL BEFORE PUBLISHING
NO PATIENT-SPECIFIC ADVICE
PRIVATE MESSAGES ROUTED SECURELY
CLIENT-OWNED ACCOUNTS
NO LONG-TERM CONTRACT

MONTHLY CONTENT REVIEWAPRIL · COMPLETE

PATIENT EDUCATION12 posts published4 topics saved for reuse

DISCOVERY3 insurance questions surfacedNew FAQ recommended

COMMUNITY27 comments reviewed5 routed to front desk

NEXT CYCLEPrioritize first-visit contentAetna carousel approved

A content system your practice can actually approve.

Strategy, patient education, publishing, and response handling—with a clear review path.

WHAT YOU RECEIVE

30-day content calendar Patient education content Approval-ready assets Monthly performance review

CONTROL + COMPLIANCE

Named content owner Client approval before publishing HIPAA-aware review process Private routing for patient questions

ENGAGEMENT MODEL

Monthly retainer Channel scope selected together No setup fee No long-term contract.

CLIENT RESULTS AND QUOTES MUST BE VERIFIED BEFORE PUBLISHING.